How HealthifyMe saw a 5x increase in their coaches’ efficiency with Exotel
About HealthifyMe :
HealthifyMe is Asia’s largest health and fitness application. They provide services such as calorie tracking, one-on-one nutrition & fitness coaching, and AI-powered diet and workout plans. Their in-house team of certified nutritionists, fitness trainers, doctors, and yoga coaches have serviced over 15 million users on their platform.
IMPLEMENTED USE CASES
Importance of a Scalable Customer Communication Channel
HealthifyMe uses different channels to engage with their users. Out of all the channels, calling is at the heart of their communication. They utilise it for everything, from sales to customer retention.
In the beginning, HealthifyMe used personal mobile numbers for customer communication. While it did the job, they knew it wasn’t scalable. They needed a platform that could help them get more visibility on the calls while maintaining privacy. That’s when they discovered Exotel.
When a customer’s plan is about to expire, the HealthifyMe team calls them up to remind them about renewing their plan. This has been effective in reducing the churn rate.
Integrating with Exotel was one of the best decisions we had taken while scaling up which helped our coaches maintain privacy and improved our quality of services. Having good relationship managers helped us navigate this through easily over the last few years.
Principal Product Manager
Cloud Telephony in a Nutshell
If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk about the various options businesses are faced when they consider using cloud telephony for their business.