USE CASE
Patented lead management for marketplaces – Lead Assist
The most cost-effective way for marketplaces to connect vendors and buyers
How can effective lead management help your marketplace?
For a marketplace, it is important to connect buyers and sellers for a conversation. The easiest way to facilitate this conversation is over a phone call. But the challenge is that the conversation can’t happen off the platform and the connection needs to be accounted for. This directly affects monetisation and here’s where cloud telephony helps.
How Exotel’s call center software works
1
A transaction begins between the vendor and the customer
When a customer places an order for goods or services, your server communicates with Exotel to connect the buyer and the seller.
2
An Exophone is auto allocated for the transaction
Using our allocation API, a virtual number (VN) is allocated automatically from a pool of VNs for a particular transaction
3
Exotel connects the vendor and customer
The customer and the vendor can communicate over the allocated virtual number during the transaction period without revealing their personal numbers
4
Virtual number added back to the pool of VNs
After a transaction ends, virtual number is de-allocated from both the parties and ready to be used again for another transaction
Advantages of effective lead management
Track and Analyse
Track connections made between buyers and sellers. Analyse patterns and collect insights using call analytics
With Exotel’s smart number management system, work with a limited pool of numbers and save cost
Customer safety
Connect buyers and sellers without revealing either party’s phone numbers to ensure privacy
Improved customer experience
When the customer’s primary number is busy, Exotel helps you automatically retry an alternate number
Direct integration
Integrate customer conversation history, call recordings, etc. directly into your CRM
Save cost with effective lead management
Virtual numbers are a scarce commodity. But they are still the easiest way to connect vendors and buyers when you want to be in control of conversations and track them. LeadAssist is a path-breaking product that allows you to work with a limited number of virtual numbers or Exophones and still be in control. And naturally, this brings your cost down as well!
Who can use it?
Any marketplace that wants to connect buyers and sellers.
Exotel helps Quikr connect buyers and sellers with increased efficiency
Quikr monetizes its services product based on the analysis of Exotel’s call data
Asia’s most innovative companies use Exotel
The number masking feature has been a very worthy addition to making our customer experience even better. 
Prateek Jain
Former Associate Diretor - Driver Experience, Olacabs
We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system. 
Kumar Vinod
Senior Manager - Operations, redBus
Exotel’s automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention. 
Rajkishan
Senior Manager - Operations and Strategy
Exotel’s APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product. 
Praveen Kumar
Assistant Vice President, Quikr Services
Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too. 
Satish Chugh
Senior Manager- Last Mile Design, Ekart
Exotel’s API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use. 
Chirag Patel
Engineering Manager, 1mg
We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable. 
Shashank ND
Co-Founder & CEO, Practo
Moving your business communication to the Cloud
Businesses often move to cloud communication system to save on operational costs. However, that is not the only benefit of moving to the cloud. We wrote down the other direct and indirect advantages of moving your business communication to the cloud in this white paper.
The Exotel
Advantage
Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia
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Highly Secure
ISO 27001:2013 certified information security management system -
Superior Quality
Best success rates, voice quality and reduced latency -
Superior Reliability
Best in class uptimes of 99.94% including operator uptimes
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Patented Solutions
Gain competitive advantage from patented products -
Scale at Ease
Grow at will, expand without worrying about infrastructure -
Best Support
18×7 customer support via phone, email and Twitter
Find out how Exotel can work for you. Set up a call.
We are India & SE Asia's leading cloud telephony & communications operator. Let us show you how!
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