USE CASE

Missed Call Services

Sometimes, you don’t even need to talk. A missed call is a simple way to communicate with your customers at no cost

How does a missed call solution work for communication?

The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.

How a missed call service works

1

Customer sees your ad/promotion

Customer proceeds to call your virtual number seen on an ad
2

Call lands and disconnects

Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account
3

Leads are generated to spreadsheets

The contact information of your callers can be exported to a Google spreadsheet
4

Automated call back or SMS

In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number

How businesses use our services

Take a glimpse of how businesses use Exotel’s missed call solution to touch lives on a day to day basis

Advantages of Missed Call Services

Cost

Cost

The customer incurs absolutely no cost. Missed call services increases engagement.
Customization

Customization

A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.,
Detailed call analytics

Analysis

The actions are all trackable and can be easily analysed

How you can use missed call service for your business

Get notified at the right time

Easy updates

Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.
User verification

Customer verification

Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.
Status updates

Opt-in/out of lists

You can ask customers to opt in or opt out of your promotional campaign list using missed calls.
Detailed Reporting

Registration/Lead generation

This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.
Status updates

Engagement/Votes

Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.
Missed call to Message

Support for NGOs

Missed call is an easy way for NGOs to garner support for their cause.
Confirm COD orders

COD confirmation

In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.
Number Masking_1

Drive downloads

Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.
Collect automated feedback

Collect feedback

It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.

Try missed call solution free for 15 Days

Sign up and get 1000 free call & SMS credits

Asia’s most innovative companies use Exotel

Safeguarding customer privacy – Number masking

Safeguarding customer privacy – Number masking

Mobile numbers have become a person’s online identity. This is the reason why people’s phone numbers get passed around like candy. The onus is on businesses to ensure that the privacy of their customers is protected. And Exotel helps them do just that with the number masking solution.

The Exotel
Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia

  • ISO-Certified

    Highly Secure

    ISO 27001:2013 certified information security management system
  • Superior-Quality

    Superior Quality

    Best success rates, voice quality and reduced latency
  • Super-reliability

    Superior Reliability

    Best in class uptimes of 99.94% including operator uptimes
  • Patented-Use-cases

    Patented Solutions

    Gain competitive advantage from patented products
  • Scale-at-ease

    Scale at Ease

    Grow at will, expand without worrying about infrastructure
  • Best-Support

    Best Support

    18×7 customer support via phone, email and Twitter

Additional resources for you to understand missed call serives better:

Find out how Exotel can work for you. Set up a call.

We are India & SE Asia's leading cloud telephony & communications operator. Let us show you how!

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