USE CASE
Missed Call Services
Sometimes, you don’t even need to talk. A missed call is a simple way to communicate with your customers at no cost
How does a missed call solution work for communication?
The origin of missed call marketing is based on the way people in the Indian subcontinent communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.
How a missed call service works
1
Customer sees your ad/promotion
Customer proceeds to call your virtual number seen on an ad
2
Call lands and disconnects
Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account
3
Leads are generated to spreadsheets
The contact information of your callers can be exported to a Google spreadsheet
4
Automated call back or SMS
In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number
How businesses use our services
Take a glimpse of how businesses use Exotel’s missed call solution to touch lives on a day to day basis
Advantages of Missed Call Services
Cost
The customer incurs absolutely no cost. Missed call services increases engagement.
Customization
A missed call can be followed by a variety of actions – another call, a text message, an affirmation etc.,
Analysis
The actions are all trackable and can be easily analysed
How you can use missed call service for your business
Easy updates
Missed call to a virtual phone number is usually followed by an SMS alert with the information requested. One industry that has done this perfectly is banking.
Customer verification
Missed call alert is a better alternative to OTPs for customer verification. Ask them to verify their phone number by giving a missed call to a number.
Opt-in/out of lists
You can ask customers to opt in or opt out of your promotional campaign list using missed calls.
Registration/Lead generation
This works brilliantly especially in the case of people who do not have access to the internet or any other forms of communication. A simple mobile phone is the primary way for them to reach out to people.
Engagement/Votes
Media and TV shows have made the best use of missed call marketing campaigns to build non-intrusive engagement with customers.
Support for NGOs
Missed call is an easy way for NGOs to garner support for their cause.
COD confirmation
In the case of cash on delivery (COD) orders, send an SMS with a number on which they can give a missed call to confirm the COD order.
Drive downloads
Once a person gives a missed call on the number, they will receive an SMS with the link to download the app. Thereby, it eliminates the extra step that the users need to do – search, look for the right app etc.
Collect feedback
It is important to complete the feedback loop with your customers. Missed call marketing campaigns are an easy way to do this.
Asia’s most innovative companies use Exotel
The number masking feature has been a very worthy addition to making our customer experience even better. 
Prateek Jain
Former Associate Diretor - Driver Experience, Olacabs
We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system. 
Kumar Vinod
Senior Manager - Operations, redBus
Exotel’s automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention. 
Rajkishan
Senior Manager - Operations and Strategy
Exotel’s APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product. 
Praveen Kumar
Assistant Vice President, Quikr Services
Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too. 
Satish Chugh
Senior Manager- Last Mile Design, Ekart
Exotel’s API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use. 
Chirag Patel
Engineering Manager, 1mg
We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable. 
Shashank ND
Co-Founder & CEO, Practo
Safeguarding customer privacy – Number masking
Mobile numbers have become a person’s online identity. This is the reason why people’s phone numbers get passed around like candy. The onus is on businesses to ensure that the privacy of their customers is protected. And Exotel helps them do just that with the number masking solution.
The Exotel
Advantage
Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia
-
Highly Secure
ISO 27001:2013 certified information security management system -
Superior Quality
Best success rates, voice quality and reduced latency -
Superior Reliability
Best in class uptimes of 99.94% including operator uptimes
-
Patented Solutions
Gain competitive advantage from patented products -
Scale at Ease
Grow at will, expand without worrying about infrastructure -
Best Support
18×7 customer support via phone, email and Twitter
Additional resources for you to understand missed call serives better:
Find out how Exotel can work for you. Set up a call.
We are India & SE Asia's leading cloud telephony & communications operator. Let us show you how!
Call
or
