What if a simple phone number can allow you to track your marketing ROI?
The done to death quote about not knowing which half of the marketing budget is wasted is still relevant for one single reason – not having means of tracking the performance of ad campaigns. Digital campaigns solve this to some extent. What about your print ads, billboards, pamphlets and everything else you’re spending money on?
Include a phone number as a call to action in your ads, track the response to this number. A/B test ads with different messaging and different numbers to understand what works better. The possibilities are endless.
How It Works
1
Unique virtual number for every ad
Include unique Exophones to every ad.
2
Your target audience sees the ad
Calls land on your virtual numbers included in various ads and campaigns
3
Calls get routed
All the calls are routed to the right teams and agents based on your call flows created in dashboard
4
Data captured for analysis
Analyze the call data from different ads based on the calls received to the unique virtual numbers
Advantages of using Exotel to track your marketing ROI
Create a database of potential customers
Collect all of your customer information in one place. No phone numbers lost due to mismanagement.
Track the number of leads from every campaign and understand which messaging or medium worked the best for you.
Don’t miss a single lead
Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead
Real time information about the nature of the calls you receive, caller information, duration of calls and a lot more.
Who can use it?
Any business that has a sizeable advertising budget for print ads, radio ads & billboards are a good candidate. Think, electronics, automobiles, real-estate, retail stores, etc.
Some brands who has implemented this
Bawa group of hotels track marketing ROI
Bawa hotels track their marketing spends using Exotel and has seen an 80% ROI.
The Exotel
Advantage
Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia
-
Highly Secure
ISO 27001:2013 certified information security management system -
Superior Quality
Best success rates, voice quality and reduced latency -
Superior Reliability
Best in class uptimes of 99.94% including operator uptimes
-
Patented Solutions
Gain competitive advantage from patented products -
Scale at Ease
Grow at will, expand without worrying about infrastructure -
Best Support
18×7 customer support via phone, email and Twitter
Cloud Telephony in a Nutshell
If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk about the various options businesses are faced when they consider using cloud telephony for their business.
Find out how Exotel can work for you. Set up a call.
We are India & SE Asia's leading cloud telephony & communications operator. Let us show you how!
Call
or
